Video abstracts

Video Abstracts can make a huge difference to the readership of a journal article, and Environmental Education Research has a good track record in supporting these.
You can find out more about preparing and publishing these at the link: and view some examples at

Video Abstract – Human-material relationships in environmental and sustainability education from Taylor & Francis on Vimeo.

Video Abstract – Music as a Tool for Environmental Education and Advocacy from Taylor & Francis on Vimeo.

We welcome video abstracts from author(s), and/or other social media friendly material, to help promote any new article with the journal. Here are some further sources for tips and examples if this interests you:
We encourage authors to be creative too in promoting the readership and impact of their articles – e.g. an academic’s university press office may have some ideas, recommendations, or cross promotional priorities, e.g. preparing a press campaign to go with an article.

Start the week with a video abstract

“Music as a tool for environmental education and advocacy: artistic perspectives from musicians of the Playlist for the Planet”

We are delighted that Jennifer and her co-authors have prepared a video abstract to go with their study, which you can view here and are welcome to share.

You can find out more about the study by following the link at the foot of this message, requesting a copy of the eprint or contacting the authors via

To find out more about video abstracts in Environmental Education Research, see

Music as a tool for environmental education and advocacy: artistic perspectives from musicians of the Playlist for the Planet
– New EER Article
Jennifer L. Publicover, Tarah S. Wright, Steven Baur & Peter N. Duinker

Environmental education is a key tool in humanity’s efforts to address environmental issues. The arts can help provide some of the affective components of environmental education – emotions, values, and motivations driving pro-environmental behavior. As one of the arts, music can captivate, entertain, and create a sense of community. Using non-probabilistic purposive sampling, we interviewed a cohort of environmentally aware musicians with the goal of understanding their mental constructions around the role of music in environmental education and advocacy. A constant comparative coding method was used to code the interviews. The analysis revealed four artistic and five quality dimensions that the participants considered when sharing their pro-environmental values through their music. The four artistic dimensions emerged as continua representing ranges of choice regarding how a musician might create and deliver an environment-related song. The five quality dimensions emerged as recommendations for effectiveness of messaging through art that is perceived as authentic.
Keywords: Music, environmental education, ecomusicology, environmental communication, environmental advocacy…/…/10.1080/13504622.2017.1365356

– find out more at the link

Tips on Thursdays – mashup a thesis summary with a video abstract

If you want people to know about your doctoral research, our one page thesis summary is a great way to share that with the research community, have a publication in the journal, and provide a link to the full thesis.

Another way to boost your profile in the research community is to release a video abstract to go with your thesis summary. It is a great way to communicate your passion for your doctoral work, and for the research community to see the person behind the project or summary.

Who knows, it may even lead to some inquiries that lead to:

  • requests to submit job applications,

  • invitations to do seminars or workshops, or

  • other collaborative activities from those interested in your work.

Find out more about both at:

Tips on Thursdays – video abstracts

This week’s push at the journal is on developing video abstracts, as with Hanna’s example posted on Wednesday. View the video abstract at:

There’s more detail on this at the journal blog:

Hanna’s top tips include keeping it simple, expecting it take time for a polished result, and using software that your institution supports, or something high quality on a free trial mode if this likely to be a one off or rare activity for you.

Don’t forget last Friday’s posting too about the value of a press release – one that incorporates a high quality, sharable short video gains a lot more traction than one that is text only.

PS If you have a paper soon to be published in the journal and would like to offer a video abstract with it, do get in touch with our social media editor, Jonas Lysgaard.

We are also keen to do author interviews, and clips on journal-related research – like those from ECER and other events in recent years – see

We welcome video abstracts at the journal!

Environmental Education Research strongly encourages authors preparing video abstracts for their articles.

For example, we started 2016 with an interview posted on Facebook with the authors of the first article in the volume. While for 2017, we’d like to see more video abstracts and interviews available – without requiring Facebook – on the blog, working with our board to help develop this approach to increasing the visibility of authors and their work. ]

As our publishers say:

A video abstract is an audio-visual recording in which an author briefly outlines the purpose, methodology, originality and results of their research paper. Video abstracts are published alongside the textual abstract so that readers can access both versions. A video abstract is not a video of the author reading the textual abstract aloud word for word.

Video abstracts offer authors an alternative way of engaging with their audience. They are useful as a promotional tool and could help readers to grasp the concept of the research more quickly and easily. Video and multimedia content is increasing in its popularity and use across academia and the world of practice. Submitting a video abstract can be a great way to raise the online profile of your paper.

To find out what’s involved, here’s a few starting tips:

Guidance from our publishers for authors, how to make a video abstract (a 15 minute tutorial)

A few key extracts:

What to think about before you start

  • Make it short: five minutes or less is perfect. Writing out a script (even just bullet points) in advance can help you with this.
  • Be clear: tell others the purpose of your research, what methodology you used, what you found and its implications. Make people want to find out more.
  • Be accessible: video abstracts can be a great way to engage people outside your field, so use clear language and aim to be succinct.
  • Use images: pictures speak a thousand words so include images, charts, tables – anything that helps you explain the focus of your article – if you can.
  • Be heard: make sure your audio is clear, so others can easily hear you. Try and pick somewhere quiet to film, as background noise can be distracting.
  • Make it readable: if you’re using presentation slides with text or images on them, make sure there’s not too much on the slide, so others can easily read them while still listening to you talk.

How to send us your video abstract

Now you’ve filmed your video, how do you submit it?

  1. You can send us your video via ZendTo, a file transfer website hosted by Taylor & Francis, which allows you to transfer files of up to 2GB. Contact the journal’s production editor when you are ready and we’ll send you the details.
  2. You’ll need to sign a Recording Rights Agreement, so we can publish your video abstract on Taylor & Francis Online (we will email this to you when you get in touch with your video abstract). Please sign it and email it back as soon as possible, as we can’t upload your video without it.
  3. Don’t forget your transcript (this can be any editable file format, such as Word).


More on video abstracts

There’s a wide variety of formats for and discussions of video abstracts, so to round out this post, here’s a few links to consider, focused on how various publishers approach video abstracts. First:

Taylor & Francis [our publishers], elaborating what’s required in detail, and a simple guide to preparing a video abstract, including some examples for consideration:

“Situational Nationalism: Nation-building in the Balkans, Subversive Institutions and the Montenegrin Paradox” by Erin K. Jenne and Florian Bieber

“Thrilling Affects: Sexuality, Masculinity, the City and ‘Indian Traditions’ in the Contemporary Hindi ‘Detective’ Novel” by Sanjay Srivastava

“Creating cultures of excellence: Strategies and outcomes” by Michael Mintrom

… more at the Vimeo channel.

And from Wiley, because “Articles with video abstracts had 82% more full-text downloads”, and addressing considerations such as offering abstracts in multiple languages for multiple audiences, or to partner with professionals working in this space already (e.g. for a fee-for-service arrangement), if your institution doesn’t support this activity.

Other examples of video abstracts and multimedia options …

A quick search on the internet and talking to your local institution’s media or press team may also suggest some ideas and challenges, including perhaps what to do, and what not to do …?

— Finally, if you have any questions about this, please use the comments box or contact Jonas from the Journal’s editorial board. We’d particularly welcome video abstracts about recently published papers, as well as from the current issue or volume of the journal.